Relationship Marketing & Eureka.

Traditional Marketing focuses on Customer Acquisition, whereby the focus of Relationship Marketing is Customer Retention. It’s about developing long-term relationships and improving long-term profitability through customer loyalty and customer retention.

The key to this is to identify the different levels of loyalty within your base and treat them accordingly to retain them and maximize their value to your business over time through rewarding brand experiences.

And Eureka not only helps you build a strong relationship with your existing base, but also helps you increase the lifetime value of your customers through on-going branding and marketing campaigns to drive sales and increase loyalty.

Technology: Eureka.

Our Relationship Marketing software, Eureka, focuses on helping you grow the lifetime value of your customers through innovative automated marketing features and advanced reporting and analytics.

Eureka enables you to identify, target, reward and retain your most loyal customers. To maximise the life-time value of your customers through continued sales and, ultimately, word-of-mouth sales and referrals.

 

Used in over 30 countries by companies such as Levi Strauss & Co., brandhouse, Sports Illustrated and Galaxy & Co., our "home grown" Relationship Marketing Tool, Eureka, picks up where CRM applications leave off.

What can I do with Eureka?

Segment & Identify

• Slice and dice your database to identify your target audience based on a number of criteria.

Communicate & Market

• Develop your campaign and communicate your message to your target audience via traditional media or via SMS and E-mail using Eureka. E-mail read and reply rates, and hard- and soft-bounce rates, as well as SMS replies, are all captured by Eureka to determine the integrity of your customer data and overall reach of your communication.

Track & Identify

• Capture and compile data on your customers via Point-of-Sale systems, SMS, RFID readers, online forms and Call Centres integrated to not only determine the effectiveness of your campaign, but also over time the RFM (Recency, Frequency and Monetary value of purchases) value of your customers – to identify "your 20%".

Reward Customers & Boost Sales

• Once you’ve identified your most loyal and valuable customers, it’s time to reward their loyalty and purchase behaviour through loyalty and reward programmes encouraging them to continue to buy from you and ultimately recommend your brand to others.
  

More about Eureka.

Customisable.

Adapt Eureka according to your unique market needs. Eureka has multilingual capabilities so that each market and each user can interact in their own language.

Easy-to-use.

Configure campaigns, reports, data forms and more by using Eureka’s configurable wizards. This ensures that your marketing strategies no longer have to wait for lengthy IT turn around times.

 

Accountable.

Calculate ROI: Eureka measures and profiles consumers based on their involvement with the brand. It calculates ROI of marketing initiatives based on the consumption and uplift of product through advanced business intelligence reporting.

 

Managed Services.

Whether you are working with an agency or developing and managing your campaign in-house, our Managed Services team will gladly support you in conceptualising a Relationship Marketing programme and campaigns, defining objectives and targets, developing required multimedia and Web applications in support of your campaigns, and even managing the campaigns for you.

• Conceptualisation
• Campaign Execution
• Campaign Management
• Tracking & Reporting

Our experience spans many years across multiple industry sectors managing our clients’ relationship marketing and loyalty campaigns.

Watch our Multimedia Presentation to hear how our Managed Services team have supported customers such as Levi Strauss & Co., Archers Aqua and Galaxy & Co. identify, retain and reward their consumers.

Industry Specific Experience

Watch the Multimedia Presentation covering Relation Marketing Case Studies View case study here.