Consumers – and that means all of us – are being bombarded with messages coming at them from every possible channel and medium. The challenge for us as marketers is to use new, emerging channels to reach the right people with the right message, at the right time.

Adora, Integrated Relationship Marketing, enables you to engage with consumers to “listen and learn” by storing consumer data and tracking how they interact with your brand across multiple touch-points. By “listening” and getting to know your consumers with Adora, you increase the relevance of your marketing on an individual consumer basis, increase retention and grow loyalty.

Watch the following video of 4 consumers speaking out against poorly executed marketing and the impact it has on the consumer-to-brand relationship . Can you guess the problem by their complaints: "My brand is stalking me.", "My brand doesn’t listen to me.", "My brand doesn’t know me." , and "That’s not my brand."