Adora, Overview

Relevance is key to marketing today. It’s key to achieving a high return on marketing ROI and driving sales revenue and customer retention.

Increase the relevance of your messaging by get-ting to know consumers and engaging with them across emerging channels in an interactive, meas-urable, one-on-one dialogue with Adora, multi-channel marketing platform.

Adora, Global Vision’s multi-channel marketing platform, is used by companies such BP, Billabong, brandhouse, Diageo, Dion, Foschini, Game, Nestle, Nokia, Old Mutual, Protea Hotels, and Levi Strauss & Co. to Drive Brand Engagement and customer acquisition

• Conduct Market and Consumer Research
• Increase Customer Retention and Brand Loyalty
• Identify cross-sell and up-sell opportunities
• Manage and track the effectiveness of cross-sell and up-sell campaigns across all touch points

Adora, Key Benefits

Adora’s multi-channel campaign management capabilities, survey features and analytics work together to help marketers improve customer retention rates and boost revenue by:

Growing Share of Customer

• Achieve a single view of customer
• Identify cross-sell and up-sell opportunities
• Increase the number of campaigns while ensuring customers receive only relevant marketing messages
• Improve the effectiveness of campaigns by leveraging customer insights

Measuring and Building Brand Loyalty

• Increase brand engagement across multiple channels, including Web, Social

Media, Mobile and Call Centre

• Increase the number of campaigns while ensuring customers receive only relevant marketing messages
• Increase relevance and personalization of marketing messages

Increasing Marketing Effectiveness & ROI

• Learn from every communication
• Enrich customer profiles
• Improve customer segmentation
• Increase response rates

Contact us for a demo and to learn more how Adora can help you identify, engage and retain your most loyal and valuable customers.

“Adora provides analysed market information relating to brand campaigns.” Business Day

“This is the beginning of our path to establishing a loyalty programme for our consumers.” Billabong

“Global Vision expects to wedge open doors at US digital agencies that are interested in the kind of measurable solutions for mobile and online campaigns that his company has developed.” Financial Times, UK

“are now able to speak to our customers in a way that is relevant and meaningful to them….” Levi Strauss Co.

Download the Adora .PDF to read more.

Adora Features

Adora is made up of 3 key components: multi-channel campaign management, online surveying and advanced analytics that work together to increase relevance of marketing, increase brand loyalty and increase average revenue per consumer.

Adora’s features enable marketers to engage with consumers across all touch-points, analyse interaction history and responses generated across all touch points, learn from information rich dashboards and quick online surveys to segment your consumer database for more relevant and effective marketing messages.

ENGAGE

• Single communication platform for all touch points

ANALYSE

• Single View of all communication across all touch points, “single Inbox”
• Intelligent Marketing Dashboards

LEARN

• Quick Online Surveys for cost-effective and instant Market Research

SEGMENT AND TARGET

• Powerful segmentation and Predictive Analytics

As marketing messages increase in relevance, marketers are able to identify consumers and drive 1st time purchases. By tracking a series of marketing campaigns run on Adora, marketers can identify the degree of loyalty among segments of the consumer base based on responses to campaigns and begin increasing loyalty levels through relevant rewards and relevant messaging and offers. As loyalty levels increase, so do average recurring revenue per consumer.

Let us run those campaigns for you! We’ll work with you, your team or your agency to gain the consumer insights and consumer intimacy that ensures a long-lasting and profitable brand-to-consumer relationship.

Our Client Services team have run hundreds of multi-channel marketing campaigns for companies and agencies such as BP, brandhouse, Levi Strauss & Co., Master Currency, Ogilvy, Nokia, Oscar Tango, Stonewall Digital Marketing, and Wundermanns – helping them get to know consumers by engaging in a meaningful one-to-one dialogue by sending the right message, at the right time, via the most effective channel.

Managed Services include:

• Multi-Channel Campaign Management: Take advantage of the immediacy and low cost of emerging marketing channels such as e-mail, SMS, .mobi, Web, as well as traditional channels such as Call Centre and direct mail. We’ll get your message out via the most appropriate channel and capture every response and reply generated, so you begin gaining insight into consumer preferences and demographics.
  Download the .PDF to read more about web marketing.
  Download the .PDF to read more about email and SMS marketing.
• Enterprise Feedback Management: Never let a single word of feedback slip through the cracks. Whether consumers interact with your brand via a Call Centre, live event, Website, e-mail, SMS, or even Point of Sale, Global Vision can capture their comments and feedback and securely store them centrally in your consumer database.
  Download the .PDF to read more.
• Marketing Analytics, Dashboarding and Reporting: Let our data mining experts turn your coal mine of data into a diamond mine of information. We’ll analyse data collected from campaigns, customer interactions with your brand across all touch-points (including Point of Sale). Data can then be converted to informative reports and dashboards.
  Download the .PDF to read more.
• Data Cleansing: Let us do your dirty work! We’ll scrub that dirty data from your database by eliminating invalid details in your database so we can increase delivery rates of your marketing message.
  Download the .PDF to read more.

Close the loop on your brand-to-consumer communication and generate a 360 degree view of all interactions between your brand and consumers. Global Vision’s Managed Services will help you gain valuable consumer insights and increase response rates to your marketing and loyalty rates to your brand.

Contact us for pricing on any of the above services.

Adora is our pride and joy, so of course we’re going to struggle to comprehend why on Earth you WOULDN’T choose Adora. So we’ll just let the facts speak for themselves:

Reason 1:  She’s beautiful.
Just look at her. Have you ever seen an interface this beautiful? Just because it’s software doesn’t mean it has to be drab and boring, does it? Or did we not get the e-mail…?

Reason 2: She’s smart.
In fact she’s so smart she makes really complicated calculations look really, really easy. Adora’s Business Intelligence – or as we like to call it, Brand Intelligence – provides Data Mining and Predictive Analysis to identify marketing opportunities and trends, and even anticipate consumer behavior. Complex data is then interpreted and presented as simple and revealing information and dashboards…which ultimately makes you look really, really good to your team and your boss.

Reason 3: She’s flexible.
And we mean that in a business way. Not how you’re thinking…(shame on you). Adora offers flexible licensing options to suit your budget and needs:  “Pay as you go” or transactional, straight purchase or lease to buy.

Reason 4:  She’s Single. As in Single Platform. Single Sign-on.  Single Interface. Single Code base. Single View of all communication history, across multiple channels and touch-points.  All this creates a seamless and convenient end-user experience.

Reason 5: She’s friendly and just gets on well with others.
Adora plugs right into Microsoft Dynamics CRM and other CRM applications to enhance their marketing capabilities and increase your Return on Investment in your CRM software.

Reason 6: And best of all, she’s easy. 
Easy tiger, we mean that from an end-user perspective. We’ve had a team of User Experience (UX) specialists working hard for months to make Adora super intuitive and easy to use. Because we simply want to make sure that Adora becomes something you want to use and not the software version of dental floss.